Align Your Employees:
Implement a Performance Management System

Why Performance Management is Important

You already have a wealth of talent in front of you at your organization. If you understand your employees’ true needs, you can then build your performance management process around how they choose to operate.

In doing so, your employees will perform because you’re meeting their personal needs, and in return, they want to meet the organization’s needs — this is what performance management is all about. 

Through his customized performance management system, Ed Krow will help your organization.

Validating Your Message

First, Ed Krow helps design a communication plan to explain the organizational strategy to your team. To improve employee engagement, he believes in testing the message’s effectiveness through focus groups.​

Defining Leadership's Role

Next, Ed Krow helps senior management understand their role so they can control the organizational climate when they bring the company strategy to life for the employees.

Devising an Approach

Then, Ed Krow assists your management team to establish employee onboarding processes and an employee recognition system to reinforce the company strategy.

Measuring Success

Finally, Ed Krow helps develop organizational metrics to determine the success of the company strategy over time. Establishing clear outcomes and organizational goals proves the value of connecting employees to your business.

Download My 7 Steps for an Effective Compensation Plan and Start Building Your Bench

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What Performance Management is All About

Performance management is not an annual performance review meeting.

It’s also not preparing for that meeting, nor is it a self-evaluation.

And it’s definitely not a performance review form, or a performance management tool.

Many companies use performance management tools to track organizational goals and improvements, but they are not the complete process.

The performance management process creates an organizational climate where people are empowered to perform to the best of their abilities.

This is not to be confused with ‘satisfied’ or ‘happy’ employees, as satisfied employees do not seek to drive business results and happy employees impact organizational climate but may lack commitment to organizational goals.

So organizational decision makers (like yourself) must focus their efforts on improving employee engagement through proper goal setting and aligning employees with the company strategy to achieve sustainable business growth.

The Ed Krow Performance Management Process​

Performance management requires everyone in your organization to share responsibility for its success. Ed Krow will serve as your strategic partner in accomplishing your desired outcomes using his proven 4-step performance management system.


First, Ed Krow will help define your organizational goals and get clarity on the next steps. Once you’ve collaborated, he will then decide what needs to be done first and suggest the right approach for your plan.


Next, Ed Krow will assist you in developing performance management tools required to take action on your new performance management system. He will provide leadership guidance and employee training to ensure you have everything implemented to achieve your goals.


Then, Ed Krow will coach your managers and leadership team to track the necessary actions as you move forward with your approach. Monitoring your actions is critical to improving your overall organizational effectiveness.


Finally, Ed Krow will assist you in designing a formal performance review and a proper feedback system. Implementing these processes will accurately deliver the results of your employees’ efforts over time.

There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.

Jack Welch

Retired CEO, General Eletric

“In the past, we have hired Ed for numerous HR related projects. He has always been timely and thorough with his completion of projects. More recently, though, we have utilized Ed in decision-making to resolve some issues. Ed is very professional and we rely on his expertise and knowledge to make sound decisions.

Kim Gibson

HR Safety Director, Novelty Brush Company

“I have worked with Ed for years but this was the first time that I used his consulting services. He and his associate were really great. Came in on very short notice and were very professional. Also, they were flexible and as the investigation continued, we realized that we needed some additional information and support and they provided just what we needed! Great Job!

Tracy Newcomer

Vice President of HR, Country Meadows

“Ed is a great resource to have in your corner and demonstrates expertise and trust that few can match. In addition to using his services for compensation and AAP issues, lately I’ve utilized his talents in an executive training capacity and our firm was very pleased. Working with Ed has always been refreshing and he is the ultimate professional.

Joe Biesecker

PHR, SHRM-CP, HR Manager, Trout, Ebersole & Groff LLP

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