The best candidates aren’t job seekers. They’re already working somewhere else. Job postings or perks won’t sway them. They move for something more powerful: a story they believe in and a workplace they can imagine themselves thriving in.
This book shows you how to transform your recruiting from reactive to strategic by building an employment brand that does the heavy lifting. Inside, you’ll learn how to uncover what makes your company magnetic, turn your culture into a compelling narrative, and design a candidate experience that keeps top talent engaged from first impression to first day.
Whether you’re a CEO, HR leader, or business owner, you’ll walk away with a blueprint to:
